The rule book for retail has been rewritten. Retailers are changing the way their store associates interact with customers and provide outstanding customer service. Based on the fact that consumers can typically find a better deal elsewhere, retailers are responding by enhancing the in-store customer experience using innovative tablet technology.
The idea that a retail associate, equipped only with a rugged tablet, can provide customers with real-time access to inventory and product information in order to increase customer service has become a reality. Shoppers receiving guidance from store associates armed with a rugged mobile computer have an improved shopping experience.
Tablets are now an integral part of the store shopping experience. The adoption rate of tablets for retail is predicted to continue increasing in the near future with the proven improvements to productivity, efficiency and sales.
Retailers are utilizing rugged tablet PCs to remain competitive. They are using them to do the following:
- Gain real-time access to inventory information.
- Facilitate customer self-service, browsing, searching and shopping.
- Enable store associates to conduct knowledge-based selling.
- Reach consumers through their mobile channels of choice.
- Provide a more tailored, personalized in-store experience.
- Point-of-sale (POS) and line busting.
Enterprise mobility enables retailers to gain immediate return on investment with enhanced in-store operations and increased employee knowledge and confidence. The Windows tablet gives the sales associates access to critical information and work processes such as previous purchases, customer preferences and other Customer Relationship Management (CRM) data, and price comparison applications that help boost sales and loyalty.