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Customer Service Experience Improved with Mobile POS

Customer Personalization and Interactivity Leads to Revenue

Rugged Tablet PC for Line BustingAccording to Aberdeen Group, nearly half of retailers surveyed in Q3, 2010, are prioritizing POS integration with enterprise systems such as customer relationship management (CRM), marketing, merchandising and inventory management. They are going beyond basic relationship transaction processing to offer their customers a personalized and interactive shopping experience. In addition, 65% of retailers responded that they believe mobile POS is key to enabling them to extend the traditional shopping lane experience onto the selling floor so they can further decrease wait time and increase employee interaction with consumers. 

The Rugged Tablet PC is gaining in popularity as the preferred platform for enabling mobile POS and line-busting to enhance the shopping experience and give sales associates more face time with customers. Built-in bar code scannersTablet PC with Credit Card Reader facilitate price and inventory look-ups and accessories such as credit card readers let shoppers check out from anywhere in the store.

To get started with mobile POS, Aberdeen data suggests retailers take the following 3 steps toward achieving optimal traditional and mobile POS strategies:

1. Continually track POS wait times to ensure customer satisfaction with the in-store experience. POS wait times tend to be one of the top metrics used to justify mobile POS equipment, related infrastructure purchases, and core applications such as transaction processing equipment and data integration services. Therefore, retailers should install automatic wait-time recording devices and integrate this data into a business intelligence system to clearly understand how it affects other parts of the business.

2. Secure their mobile POS network by investing in a wireless intrusion protection system. Wireless POS devices and the corresponding network on which they run are highly susceptible to hackers. Retailers should invest in high levels of data protection and ensure security to avoid a security breach and the resulting negative publicity.

3. Consider connecting mobile POS functionality with Web channel data to ensure cross-channel order consistency. By bringing this experience to the mobile POS device, in-store employees can help consumers facilitate online ordering, particularly when a product is unavailable, so an alternative purchasing arrangement can be made. Retailers should first link these two selling channels together, then teach employees how to navigate this medium with ease.

Let us know if you are part of the 38% of retailers currently at some stage of mobile retail technology or mobile channel adoption. 

MobileDemand can help you strengthen your overall long-term revenue-generating customer relationships.

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