The rule book for retail is being rewritten. Retailers are changing the way their store associates interact with customers and provide outstanding customer service. Based on the belief that consumers can easily find a better deal, retailers are responding by enhancing the in-store customer experience using tablet PC technology.
The idea that a retail associate, equipped only with a rugged tablet, can provide customers with real-time access to inventory and product information in order to increase customer service has become a reality. Shoppers receiving guidance from store associates armed with a rugged mobile computer have an improved shopping experience.
Tablets are now becoming an integral part of the store shopping experience. The adoption rate is predicted to significantly increase in the near future. According to Gartner, Tablet computers “are now a mainstream mobile product category that will change in the coming years in design and use,” in its Predicts Report for 2011.
Retailers are utilizing rugged tablet PCs to remain competitive. They are using them to do the following:
1. Gain real-time access to inventory information.
2. Facilitate customer self-service, browsing, searching and shopping.
3. Enable store associates to conduct knowledge-based selling.
4. Reach consumers through their mobile channels of choice.
5. Provide a more tailored, personalized in-store experience.
Enterprise mobility enables retailers to gain immediate return on investment with enhanced in-store operations and increased employee knowledge and confidence. The tablet PC gives the sales associates access to critical information and work processes such as previous purchases, customer preferences and other Customer Relationship Management (CRM) data, and price comparison applications that help boost sales and loyalty. They are also able to use the tablet PCs for line busting, mobile point of sale and promotion tracking from a single device.
Rugged Tablet PCs, such as the MobileDemand xTablet series, are designed to equip retail professionals with the tools and technology they need to work more efficiently, keeping them in front of the customer to enhance the shopping experience. Bar code and RFID scanners let sales associates check stock and perform price look-ups. Credit card readers and signature capture applications enable transactions from anywhere in the store.
What are you currently doing to enhance the customer’s shopping experience?