Any quick-serve restaurant knows the struggle of long, stagnant lines during peak times. Even more problematic is seeing customers leave due to long wait times. Finding ways to move customers through quickly and efficiently is crucial to retention. One of the most effective ways to reduce the amount of time customers spend in line waiting to order is through line-busting.
The process of line busting is simple; a worker makes their way up the queue, taking orders and processing payments with a mobile point-of-sale, or mPOS. Bringing a tablet with a custom 3-1 payment module directly to the line moves customers through faster—meaning more transactions and happier customers. In fact, a study* from the Kellogg School of Management even found that just a seven-second reduction in customer wait times can increase a QSR’s market share by up to 1%. How much could this potential increase in market share impact your bottom line?
Interested in solutions that reduce customer wait times? A MobileDemand rugged tablet should be at the top of your list, especially the xTablet T1190, specifically designed to perform any and all restaurant and retail functions. Visit our retail industry page, contact us or call 319-363-4121 to learn more.
*How Much is a Reduction of Your Customers’ Wait Worth? An Empirical Study of the Fast-Food Drive-Thru Industry Based on Structural Estimation Methods