4 Benefits of Tablets in Retail
There are many benefits to having a tablet in your retail environment beyond the benefits it can provide in your warehouse. Here are four benefits of a tablet in retail.
The first advantage of using tablets in retail is inventory management. With tablets, employees have instant access to inventory regardless of where they are. It can be frustrating for a customer to have to follow an employee as they try to discover if they have a particular product in stock. With tablets, this information can be looked up anywhere in the store with a few quick taps of a screen.
The advantages tablets provide at checkout are numerous. As with inventory, a purchase can be performed anywhere in the store. This is especially useful if the products are large, such as furniture or appliances. If there are lines, tablets can be deployed to help get customers through quickly and efficiently.
Tablets are also an excellent tool for Point of Sale (POS) marketing, also commonly known as Point of Purchase (POP) marketing. This is mostly seen on internet purchases with the items being listed under a header called "many customers also purchased." With a tablet as the POP, it's easy to attempt an up-sale by providing item suggestions and pictures directly onscreen.
Another great use of tablets in a retail environment is for display. This can take many different forms, from displaying a picture of the product to a how-to video. Some firework companies do this exceptionally well. They place a tablet beside their more expensive merchandise, displaying a video of what the product will look like when it’s used.
With tablets, it’s easier than ever to collect customer data. Using surveys is one way to collect customer data. With the ability to take the survey on the spot, a lot of data can be collected, even from a simple, “Are you satisfied?” survey.
Another way to collect customer data is by allowing them to sign up for your newsletter. With a tablet, it can be quicker and simpler than needing to find a computer or using pen and paper.
One additional benefit that tablets can offer is their access to the internet. If an employee doesn’t know the answer to a question, then they could easily search Google.
These are only four advantages that tablets have in a retail environment. When it comes to deploying tablets, you'll want to make sure you are getting the right technology for your job. Some consumer grade tablets may not be durable enough on their own. You could look into purchasing a rugged tablet, or perhaps getting a rugged case to keep your tablet safe. How do you use tablets in your environment?